eBay 3.0

Over the last two years, eBay has been steadily evolving from being an auction site catering to collectors to becoming a personalized shopping destination that helps people find what they need and love to shop for in brand new ways.

For this campaign, we featured eBay afficionados and social influencers like designer Joy Cho of Oh Joy!, Twitter humorist and author Kelly Oxford, and Hodinkee.com editor Benjamin Clymer to help us showcase all the ways eBay had changed.

Joy Cho

Designer and blogger Joy Cho's distinctive style and strong social following made her a natural choice for the brand, but her beautifully designed studio and natural charm made her a fantastic profile subject.

Kelly Oxford

Author, twitter personality and fashion addict Kelly Oxford gave us the perfect sub-140 character soundbite to describe the new innovations eBay introduced when she said "I've been shopping online my whole life for this moment."

Ben Clymer

Benjamin Clymer of watch site Hodinkee has been an eBay enthusiast for years and years. A lover of all things beautiful and mechanical, Ben's passion as a collector is contagious, and he shared what makes eBay so special for him.