Pay for NYC Transit
Apple has been working to streamline passenger payment with transit agencies worldwide, but despite enabling tap-to-pay for Pay throughout major systems like New York City, use amongst ridership was low.
Our goal was to drive awareness, understanding, and adoption of Pay for NYC Transit across the system, with a series of Podcast ads, OOH takeovers in major hubs like Union Square and Columbus Circle, and digital media in Snap, TikTok, and Twitter.
Pay for NYC Transit - Tap📱 Ride🚊 Done ✅
