The all-new Mac Pro and Pro Display XDR

With the release of the completely re-designed, and long-awaited Mac Pro, Apple needed to amplify the reveal of their new top-of-the-line Mac and Pro Display XDR to the audience that cared the most - pro users. With a pair of expandable, hyper-targeted Twitter films, pro users had even more to discover, enjoy, and share about this highly-anticipated announcement - the most powerful Mac and best Pro display ever.

My role was concepting, storyboarding, and creative directing production through BUCK.TV, who finished each film, and Human Worldwide who created the music.