Apple TV+

Over the course of almost a year, I worked on several social-driven campaigns for new films and shows on Apple TV+.

From kids programming like The Snoopy Show to feature films like Sophia Coppola’s On the Rocks, I led teams to create teasers, trailers, behind-the-scenes, and interactive content for the Apple TV+ channels on Instagram, TikTok, YouTube and Twitter.

On the Rocks

We created social posts, BTS content, and trailers for Sofia Coppola’s heartfelt father/daughter buddy pic, starring Rashida Jones, Marlon Wayans, and the legend himself - Bill Murray.

The Snoopy Show

We also developed regular, weekly social posts for new episodes of The Snoopy Show, and even collaborations with Apple Retail’s Today @ Apple in-store series.

Invasion

I also developed teasers centered around the 6 main characters for the launch of the series Invasion.

Oprah Winfrey Presents - The Me You Can’t See

This series, co-created by Oprah Winfrey and Prince Harry, profiled celebrities like Glenn Close, Lady Gaga, Zak Williams, DeMar Ronan, as well as regular people like Ginny Fuchs, Rashad Armstead, and more.

We created organic social posts from series content, mental health guides curated by the experts from the show, and strategically-planned ads during mental-health-focused podcasts.

Our focus in the social promotion of these was the theme of “Reveal and Heal”. By showing raw, emotional moments from the series, as well as experts’ perspective on these stories, we could help viewers understand the importance of the show, and the need to talk about mental health during Mental Health Awareness Month, in May of 2021.