Apple Watch - Close Your Rings

Apple is leading the pack when it comes to wearable devices. In part, because the Apple Watch is the perfect fitness tracker to help you stay healthy – if you close your rings every single day.

This global, social media-driven campaign highlighted fun, summer-oriented activities, particularly those that feature the water-resistance of Apple Watch. It drove viewers directly to the product detail page for each SKU, resulting in hundreds of thousands of directly-attributable sales.