Apple Education
Apple's previous marketing site for Education had become vast, sprawling, unfocused, and — worst of all —failed to express Apple's vision for its products in the K-12 market.
I led this effort, working with a blended team from Elephant and Apple, including writers, designers, UX, and cross-functional producers to design and build a totally new global site complete with original photography, a coherent brand story, and a re-focused strategy for education worldwide.
The completely re-built site focused on expressing Apple's place in the classroom, as well as the brand's point of view on what technology in schools can unlock for teachers and students — creative ways to teach and learn.
