Zenbusiness Brand
Having been empowering entrepreneurs for nearly a decade, ZenBusiness is well-known for taking the pain out of everyday small business tasks like formation and filings, compliance, and managing finances, as well as being a source for advice on starting, running, and growing your business.
As the company came into maturity though, they found themselves in need of a coherent brand guide to ground their marketing work in brand truths and guiding principles for their next evolution.
Together with my creative partner, Brian Button, we developed a thorough brand strategy, voice, tone and visual guidelines, messaging governance, and creative quick-start guides to inform internal marketing teams as well as agency partners in buidling consistent campaign creative across all channels.
Over the period of 6 months, Brian and I first developed a brand toolkit focused on ZenBusiness core brand, then extended that to the new ZenBusiness VELO brand, integrating their new AI agent into the master brand.
Then we created example creative showing how the voice and tone could extend to various iterations, from Billboards, Bus Shelters and Wild Postings, to Podcast spots, online display banners, OTT short form and OLV longer-form video.
